interview magazine launches its refurbished look in september with an ad campaign featuring kate moss in a julie newmar-esque facemask and the line ‘it’s new, pussycat.’  they’re answering the title question of woody allen’s 1965 film what’s new pussycat? (recently watched), a convoluted sex farce starring a tepid peter sellars and an astonishing peter o’toole, its memorable theme song by burt bacharach and sung by tom jones.  the pop historians who put together that ad probably don’t know that the title was a holdover from when the script was a vanity project allen was penning for warren beatty; overwhelmed by women telephoning, beatty would ask, ‘what’s new, pussycat?’ to give him time to figure out which of his girls was on the line.  it’s worth noting that the 27 year old beatty sold the concept for a sex comedy based on his own exploits to the studio; and that he was later forced off the movie by the 29 year old allen, who already was a ten-year veteran of the entertainment industry (and once divorced).  at the time, the upstart industry was staffed by young guns, since adults had real jobs and would never bother writing yucks for sid caesar (who was 28 when your show of shows debuted) because there was no money or respect in it.  in a profession where talented people are now considered ‘emerging’ writers/directors/designers well into their 40s, it’s valuable to look back at this era where young people delivered quality, innovative material – because they had to.